Confidential - For Discussion Between Daniel McClure Fisher (DSC) and Terry Pudwell (Assuria)

The Opportunity

Why the UK sovereign cybersecurity market is ready to explode — and why Assuria is positioned to lead it.

1. Regulatory Pressure

New legislation is creating urgent demand for UK-sovereign security solutions.

Cyber Security and Resilience Bill (2026)

MSPs
Now Directly Regulated
24hr
Incident Reporting
£17M
Maximum Fines
4%
Global Turnover

NIS2 Directive (EU)

  • Expanded scope (MSPs included)
  • 10 minimum security measures
  • Management body accountability
  • Supply chain requirements

Cyber Governance Code (UK)

  • Boards must own cyber risk
  • Five principles for governance
  • Links to CAF and ISO 27001
  • Legislation if adoption poor

2. Geopolitical Uncertainty

The US has dominated the security market, but cracks are showing.

Political Volatility

Policy uncertainty affecting international business decisions

Tariff Wars

Trade tensions creating supply chain concerns

Data Jurisdiction

CLOUD Act gives US access to data held by US companies globally

Acquisition Roulette

Splunk bought by Cisco, roadmaps unclear

3. Supply Chain Wake-Up

2024/25 was the year supply chain attacks went mainstream.

M&S

Attack via third-party contractor's service desk. Ransomware disrupted operations for months.

Jaguar Land Rover

Ransomware halted UK production for nearly a month. 104,000 supply chain jobs at risk.

Synnovis (NHS)

Attack on pathology services halted blood testing and surgeries across London hospitals.

The Gap In The Market

What Customers Need US Vendors Offer Assuria Offers
UK data residency US cloud with UK regions (but US company) UK cloud, UK on-prem, UK ownership
Control over data Their cloud, their rules You control what leaves
Regulatory alignment Generic compliance modules Built for UK regs (Bill, CAF, NIS2)
Accessible pricing Enterprise pricing SME and CNI-friendly
Defence/CNI credentials Often lack UK clearances Already in the market

Total Addressable Market

UK cybersecurity market projected at £10B+ by 2027.

5,000+
Defence Supply Chain
2,000+
CNI Operators
10,000+
Regulated SMEs
Global
Five Eyes + EU

See How We Win

Understand our competitive positioning.

View Competitive Analysis