How we position against the incumbents and emerging players in the CNI security market.
| Competitor | Strengths | Weaknesses | Assuria Advantage |
|---|---|---|---|
| Microsoft Sentinel | Azure integration, scale, AI investment | US company, Azure lock-in, complex pricing | UK sovereign, works WITH Sentinel, no lock-in |
| Splunk (Cisco) | Market leader, powerful, ecosystem | Expensive, Cisco acquisition, US | UK sovereign, SME pricing, stable roadmap |
| LogRhythm | Strong SIEM, compliance focus | US company, enterprise pricing | UK built, UK hosted, UK support |
| Elastic | Open source, flexible | Complexity, needs expertise, US | Turnkey solution, managed options |
| Competitor | Strengths | Weaknesses | Assuria Advantage |
|---|---|---|---|
| Arctic Wolf | Strong MDR, concierge model | US platform, limited customisation | UK platform, full data control |
| Darktrace | UK company, AI focus, brand | Expensive, black box, NDR focus | Full platform not just NDR, transparent |
| Expel | Modern MDR, good UX | US company, limited UK presence | UK sovereign, UK SOC |
UK cyber consultancy with SOC services.
Our view: Strong in consulting, growing in managed.
Advantage: Own platform, product + services.
UK MDR provider.
Our view: Services-focused, less platform depth.
Advantage: Platform + services, more control.
UK company reselling US tools.
Our view: Marketing-led, not truly sovereign.
Advantage: Genuine UK sovereignty.
"Sentinel is powerful. But every log you send goes to Microsoft's US cloud. Under US law. With US access. Assuria gives you Sentinel AND sovereignty."
vs Microsoft
"Splunk was great. Then Cisco bought them. Prices went up. Roadmap got murky. Assuria is UK-built, UK-owned, UK-focused. No acquisition roulette."
vs Splunk
"Cloud-only works until it doesn't. When the regulator asks where your data is, 'somewhere in AWS' isn't a good answer. Assuria: UK cloud, on-prem, or hybrid."
vs Cloud-Only Vendors